Digital Marketing Strategies

Digital Marketing Strategies


There are lots of opportunities and new doors with digital marketing that can  bring marketers closer to their business goals. You can find a customer base that suits your need by properly utilising the right digital marketing strategy .

The traditional way of marketing brands, services and product use both direct and indirect methods to reach target customers. Such methods are straight forward; you just need to invest some time and money to get the results. This is why it is very important to establish a strong online presence which  allows marketers to reach out to the target audiences directly.


Most people use the Internet and search engines to look for things online. In fact, 93% of online experiences happen to those, who are using search engines.


Before choosing digital marketing practices that work exactly for your business, identify the tools, familiarize yourself with various channels and digital marketing strategies for online success

 SEO is a type of online marketing approach, through which you get higher rank in Google searches. Almost every business today needs SEO. There are simply too many potential online clients that search and shop online. Look for few things like having decent blogs, articles and content marketing approach to promote your services. Do not lean towards guarantees to rank your website overnight and be wary of black-hat techniques. SEO involves several activities like making use of On-page and Off-page SEO, keyword research, organic link building, and likable asset creating for online presence. SEO is one of the essential components of digital marketing. If you are just getting started with learning digital marketing, SEO might look like a very complicated concept. But in reality, SEO is very simple.

 Social Media Marketing (SMM): Social media is definitely where out of the ordinary things happened in digital arena. People can post and share content to get lots of followers and perform person-to-person engagement. Facebook, Twitter, Google+, LinkedIn, Pinterest are examples of social networks that promote your business across a particular kind of audience.

Content Marketing: As we know, content is at the heart of your online marketing campaign, it generates incredible amount of inbound traffic from highly target audience. Content marketing includes all the stuff to work in harmony. It mixes with SEO , PR and social media marketing in the same row.

Affiliate Marketing: If you want to reach your global audience, you may feel to hire someone to do marketing on behalf of you, but this is not right approach. All you need to do is work with affiliate marketers, who can do the job for you by charging a certain percentage of commission to sell your products.

other Digital Marketing strategies include Paid Search (PPC), Email marketing, Digital Display Marketing (Ad Ops),Web Analytics and Reporting and Mobile Marketing. The strategies will keep evolving and its the responsibility of each business to adapt to new ways of marketing to reach their target market and score credible leads and build a customer base which will help their businesses grow.

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Yassir Al Ammar
Yassir Al Ammar 6 posts

Yassir Al Ammar is a Management and IT Consultant from Mombasa, Kenya.He is also an Author, Speaker and Trainer in the fields of Business, Management & IT. He can be contacted at

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